Born on March 6, 1977 at St. Nicholas Hospital, Lagos to John Ejegi Sagay, a commissioner at the Federal Civil Service, Nigeria and Felicia Omaghomi, Tara Fela-Durotoye is a Nigerian makeup artist and lawyer. A pioneer in the bridal makeup profession in Nigeria, she launched the first bridal directory in 1999, set up international standard makeup studios and established the first makeup school in Nigeria.
She is the founder and CEO of House of Tara International and creator of the Tara Orekelewa Beauty range, Inspired Perfume and the H.I.P Beauty range.
In 2007, She was awarded the Africa SMME Award and the Entrepreneur award in South Africa and in 2013, Forbes listed her as one 20 Young Power Women In Africa.
Tara Fela’s parents separated when she was eight months old; and being a polygamous home, she was brought up by her stepmother, Modupe Agnes Sagay. She started her education at Command Children School, Victoria Island and proceeded to Nigeria Navy Secondary School, Ojo, where she was a boarder. In form 5, she was made the Sanitary and Welfare Prefect. She graduated from the Lagos State University, with a degree in Law and proceeded to establish the House of Tara International.
She is married to Fela Durotoye, a business strategist and corporate activator, chief executive officer of Visible Impact. They have three sons, Mobolurin, Demilade & Morolaoluwa.
Some of Fela-Durotoye’s national and international awards include:
Entrepreneur of the Year (The Future Awards)
Young Person of the Year 2007 (The Future Awards)
Best Makeup Artist (Fashion and Style magazine)
Award for Excellence in the Beauty Sector 2006(City People magazine)
Pioneer Award for Beauty 2006. (Fashion and Style Award)
Young Entrepreneur of the Year (Lagos Enterprise Award)
Wedding Planner Honorary award for mentoring other make artists, January 2008
Award for excellence (beauty), city people
1st lady award for Women empowerment
In its own right, House of Tara International has won a number of awards including
Right Vision Movement Award Creativity & Productivity Make over Outlet of the year 2006.
The Africa SMME Award presented in South Africa and the Entrepreneur of the Year award.2007
Creative business award of the year, success digest 2008
She is working on her book How to Turn Your Hobby into a Thriving Business