Elegant model, author and speaker, Katie Willcox, aged 31 who is also the CEO of Healthy is the new skinny social media movement. She first started out as a plus-size model at the age of 17. Due to her size, she faced so many challenges and worked tirelessly to maintain a size 14 which is the marketable size for plus sized models.
Katie later began to loose weight and appreciate her body with the help of her husband but this cost her the jobs she was getting from modelling agencies. This struggle and difficulties birthed a social media movement called Healthy is the New Skinny, that encourages girls to be their best selves and challenge the beauty ideal that teaches us we’re not good enough. She encourages and teaches girls to choose health and wellness above society’s limiting beauty standards.
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In 2011, she decided to leave Models and founded her own modeling agency, Natural Model Management, to welcome women with “real” bodies. The Agency now represents over 30 models, including herself. Katire recently modeled for our Beyond Yoga capsule collection.
On January 17, 2017, Katie published a book, Healthy Is the New Skinny: Your Guide to Self-Love in a “Picture Perfect” World. She is married to Bradford Willcox and they both have a daughter.