Adepeju Opeyemi Jaiyeoba is an entrepreneur and the founder of Brown Button Foundation which creates low cost health care for expectant mothers in Nigeria. She is a graduate of law from Obafemi Awolowo University, Ile-Ife.
Her inspiration to start the foundation was born out of the death of a close friend during childbirth in 2011 and reports of another. She found out that 145 women die in childbirth and 2,300 children die before reaching the age of five in Nigeria. In 2013 the foundation started delivering birth kits having seen the damage that rusty blades used during childbirth can have.
Jaiyeoba was mentioned by Barack Obama in his address in 2014 to the Young African Leaders Presidential Summit in Washington. She is a White House Emerging Global Entrepreneur, a PATH International Innovation Champion, Fellow of the Unreasonable Institute and a member of Women in Successful Careers (WISCAR).
In 2014, she won the Mandela Washington Fellow and in 2015 she was awarded the Young Innovator of the World Innovation Summit for Health (WISH), Africa’s top 10 female entrepreneur for Diaspora Demo day and Cordes Fellow.